Tasha Ghouri burst onto the public consciousness as a standout contestant on Love Island in 2022, immediately captivating viewers with her striking looks, vibrant personality, and her open and empowering approach to living with deafness. More than just a reality television star, Tasha has strategically leveraged her platform to forge a multifaceted career in modelling, fashion, advocacy, and media. Her journey from the infamous villa to becoming a powerful voice for inclusivity and self-love has made her a truly inspiring figure in the UK and beyond.
The Love Island Launchpad: From Islander to Icon
Born Natasha Amber Ghouri on 11 August 1998, Tasha’s early life saw her embrace dance from a young age, despite being born deaf. She received a cochlear implant at the age of five, a transformative moment that profoundly impacted her ability to perceive sound. Before Love Island, Tasha had already established herself as a model and dancer, even featuring in music videos and gaining attention for an ASOS campaign that proudly showcased her cochlear implant. This early visibility hinted at her future impact.
Her appearance on Love Island Series 8 in 2022 was groundbreaking, as she became the show’s first deaf contestant. Her time in the villa was a rollercoaster of emotions, marked by a blossoming romance with Andrew Le Page, dramatic re-couplings, and moments of both vulnerability and unwavering confidence. Crucially, Tasha used the platform to openly discuss her cochlear implant and what it meant to live with deafness, educating millions of viewers and breaking down stereotypes. Her transparency resonated deeply, earning her widespread praise and a devoted fanbase. Despite the emotional highs and lows, Tasha and Andrew finished in fourth place, leaving the villa as a beloved couple.
Post-Villa Power: Fashion, Beauty, and Brand Partnerships
Upon leaving the Love Island villa, Tasha Ghouri quickly cemented her status as a fashion and beauty icon. Her distinctive style and keen eye for trends, showcased extensively during her time on the show, translated into a string of high-profile and influential brand partnerships.
Pioneering Sustainable Fashion with eBay
One of Tasha’s most significant collaborations has been with eBay, becoming their first-ever “pre-loved” ambassador. This partnership was a natural fit, given her own penchant for vintage and second-hand pieces, which she showcased prominently on Love Island. Her role with eBay has been instrumental in promoting sustainable fashion practices, encouraging consumers to embrace pre-owned items and reduce their environmental footprint. She has demonstrated how to incorporate vintage pieces seamlessly into modern wardrobes, making sustainable fashion both aspirational and accessible. This move has positioned her as a thought leader in the eco-conscious fashion space, a growing trend in the industry.
Major Beauty and Lifestyle Deals
Beyond fashion, Tasha has also secured lucrative deals with major beauty and lifestyle brands, including L’Oréal Paris, Cadbury (in collaboration with the National Deaf Children’s Society), L’Oréal Luxe, Ann Summers, and Essie. These partnerships highlight her broad appeal and her ability to connect with diverse audiences. Her collaborations often extend beyond simple endorsements; for example, her work with Cadbury involved a powerful campaign to encourage the hearing public to learn British Sign Language, offering viewers a glimpse into the challenges faced by deaf individuals through partially covered subtitles. This commitment to using her platform for meaningful advocacy within her brand work has been a key differentiator.
High Fashion and Editorial Recognition
Tasha’s modelling career has flourished, with appearances in prestigious fashion publications like Vogue. Her unique look and confident demeanour have made her a sought-after face for editorial shoots and campaigns, further establishing her as a serious player in the fashion world. She has showcased her versatility, transitioning seamlessly from high street collaborations to high fashion editorials, proving her adaptability and impact.
A Voice for Inclusivity: Advocacy and Activism
Perhaps the most impactful aspect of Tasha Ghouri’s post-Love Island journey has been her unwavering commitment to advocating for the deaf community and championing inclusivity. She has transformed her personal experience into a powerful platform for positive change, becoming a respected voice for disability awareness.
Normalising Deafness and Embracing “Superpowers”
Tasha actively uses her social media channels, interviews, and public appearances to normalise discussions around deafness. She openly shares the realities of living with a cochlear implant, from the practicalities of lip-reading and potential “concentration fatigue” to the challenges of navigating noisy environments. A particularly impactful moment came with her viral TikTok video in 2024, where she removed her cochlear implant and spoke directly to the camera in her “deaf accent.” This raw and honest video, which amassed millions of views, aimed to normalise deaf accents and encourage greater understanding.
Tasha has also popularised the concept of viewing differences, including disabilities, as “superpowers.” This positive reframing encourages individuals to embrace what makes them unique and to recognise their strengths. This empowering message has resonated deeply with her followers, fostering a community of self-acceptance and confidence.
Motivational Speaking and Public Discourse
Tasha has become a sought-after motivational speaker, addressing topics such as sustainable fashion, the advertising industry, and, most importantly, inclusivity. Her ability to articulate her experiences and inspire confidence in others has made her a powerful voice at events like SXSW London in 2025, where she is listed as a speaker. She actively champions the idea that disability should not be a barrier to achieving one’s dreams, often reiterating the message that “nothing should be off limits for deaf people – we can do anything when we work hard enough.”
Media Ventures: Podcasts, Books, and Strictly Come Dancing
Tasha’s media footprint has expanded significantly beyond her reality TV origins, showcasing her versatility and ambition.
“Superpowers with Tasha” Podcast
In 2023, Tasha launched her successful podcast, “Superpowers with Tasha.” The podcast provides a platform for her to delve deeper into her “superpowers” philosophy, inviting guests to share their unique experiences and how they have leveraged their differences to achieve success. The podcast has been well-received, and a second series is set for release in summer 2025, indicating its continued popularity and impact.
Authorship: Hits Different and Your Superpower
Tasha has also ventured into the world of publishing, releasing two books. Her debut romance novel, Hits Different, published in 2024, is a story that features a protagonist with hearing loss, allowing Tasha to incorporate much-needed representation into the literary world. This reflects her commitment to visibility and normalising diverse experiences in mainstream media.
Following this, her non-fiction book, Your Superpower: Embrace what makes you different, was released in April 2025. This self-help guide delves into her personal struggles and offers advice on dealing with bullying, break-ups, and the challenges of social media. The book also features interviews with individuals from various walks of life who have embraced their own differences and disabilities, aligning perfectly with her advocacy work.
Strictly Come Dancing (2024)
One of Tasha’s most high-profile television appearances post-Love Island was her participation in Strictly Come Dancing in 2024. As the second deaf contestant to compete on the show (following the trailblazing Rose Ayling-Ellis), Tasha’s involvement was highly anticipated. Despite some initial nerves and the unique challenges of dancing to music without full auditory perception, she embraced the experience with incredible dedication. She performed exceptionally well, making it to the final and showcasing her natural dance talent, which was rooted in her early ballet and commercial street style training. Her participation further amplified discussions around deaf representation and proved that a disability does not hinder one’s ability to excel in mainstream entertainment. She and her professional partner Aljaž Škorjanec even achieved multiple wins on the Strictly Come Dancing Live Tour in early 2025, demonstrating her continued popularity and skill.
Relationship with Andrew Le Page: Navigating the Limelight
Tasha’s relationship with Andrew Le Page, which blossomed on Love Island, became a focal point of public interest. Their journey together since leaving the villa saw them move in, purchase a house, and often share their lives with fans on social media. They were considered one of the strongest and most enduring couples to emerge from their series.
However, in early 2025, rumours of their split began circulating, which were later confirmed. This break-up generated significant media attention, with Tasha being candid about the emotional toll it took, especially as it coincided with her Strictly tour. She has since reflected on the public nature of their split, stating that “the press really took control of the story” and that writing about it in her book, Your Superpower, was a way to “say how it is and then put it to rest.”
While she has admitted that joining a dating app like Raya “too swiftly” was a “silly mistake,” she has also expressed that she is now embracing single life and prioritising herself. Despite the separation, she has maintained that they “did not end on bad terms” and that they still care for each other after spending “two and a half years of our lives together.” This openness about her personal life, including its challenges, further connects her with her audience, who appreciate her honesty and vulnerability.
Net Worth and Social Media Influence
Tasha Ghouri’s multi-faceted career has led to significant financial success. As of 2024, her net worth is reportedly around £2 million, a testament to her lucrative brand deals, modelling contracts, book sales, and media appearances. Her social media presence is a major asset, with over 1.4 million followers on Instagram and almost one million on TikTok. These platforms serve as crucial channels for her brand collaborations, advocacy work, and direct engagement with her fanbase. She reportedly earns a substantial amount per sponsored post, highlighting the commercial power of her influence.
FAQs
How did Tasha Ghouri first become famous?
Tasha Ghouri gained widespread recognition and fame after appearing as a contestant on the eighth series of the popular ITV2 reality show Love Island in 2022.
What is Tasha Ghouri’s “superpower”?
Tasha Ghouri refers to her deafness and her cochlear implant as her “superpower,” using this term to empower herself and others to embrace their differences and unique qualities.
Has Tasha Ghouri written any books?
Yes, Tasha Ghouri has authored two books: her debut romance novel Hits Different (2024) and the non-fiction self-help guide Your Superpower: Embrace what makes you different (April 2025).
Is Tasha Ghouri still with Andrew Le Page?
No, Tasha Ghouri and Andrew Le Page confirmed their split in early 2025 after a relationship that began on Love Island in 2022.
What advocacy work does Tasha Ghouri do?
Tasha Ghouri is a prominent advocate for the deaf community and inclusivity. She collaborates with charities like the National Deaf Children’s Society and DeafKidz International, engages with government bodies, and uses her platform to normalise discussions around deafness and empower individuals with differences.
Final Thought
Tasha Ghouri has transcended her reality television origins to become a true trailblazer in the UK’s media and entertainment landscape. Her journey is a compelling narrative of embracing one’s unique identity, advocating for positive change, and strategically building a diverse career portfolio. From her pioneering role in sustainable fashion with eBay to her powerful voice for the deaf community, her success on Strictly Come Dancing, and her insightful ventures into authorship and podcasting, Tasha has consistently demonstrated ambition, resilience, and a genuine desire to make a meaningful impact. She represents a new generation of public figures who leverage their fame not just for personal gain, but to inspire, educate, and empower others, proving that a “superpower” can truly transform lives.
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