Michelle Dewberry – a name that burst onto the UK’s mainstream radar back in 2006 with her victory on The Apprentice – continues to capture public attention nearly two decades on. Whether you first discovered her through Lord Sugar’s boardroom, her political ventures, or her sharp takes on GB News, Dewberry’s journey is both inspiring and complex. As searches on Google, YouTube, and Quora continue to spike for her name, this article delves deep into Michelle Dewberry’s career, personal milestones, public appearances, and recent buzz on platforms like X and Meta.

Early life and humble beginnings

Michelle Dewberry was born in Hull, East Yorkshire, in 1979. Growing up in a working-class family, her childhood wasn’t wrapped in privilege. She experienced severe hardship, including the tragic loss of her sister to suicide at a young age, something she has spoken about candidly in interviews and autobiographies. Dewberry left school with just a handful of GCSEs and began working in low-paid jobs before transitioning into IT and project management roles. Her future in media and business was made possible by her early fortitude.

The Apprentice breakthrough

In 2006, Michelle became a household name by winning the second series of BBC’s The Apprentice. At the time, the show was just gaining momentum in the UK, and Dewberry’s composed yet competitive approach quickly set her apart. Lord Sugar (then Sir Alan Sugar) hired her after a hard-fought final. Michelle’s win was not only a milestone in her career but a cultural moment – she was seen as a self-made woman who had triumphed over adversity.

Her journey on the show is still widely watched on YouTube, with clips regularly circulating on X where fans debate her legacy as one of the most determined contestants ever. In 2024, a short-form retrospective clip of Dewberry’s win gained traction on GB News’s TikTok, reviving interest among younger viewers.

Life after The Apprentice

After her stint working for Sugar’s company, Michelle made the bold decision to forge her own path. She launched her consultancy firm and quickly became a motivational speaker, business commentator, and media personality. She frequently appeared on Sky News and BBC News discussing business ethics, social mobility, and employment – issues close to her own life experience.

Michelle also penned a memoir, Anything is Possible, in which she opened up about her background, struggles with mental health, and the emotional costs of public success. The book remains a recommended read in self-help and business circles on Goodreads and Amazon UK.

Mental health advocacy and transparency

One of Michelle’s most commendable efforts has been her ongoing advocacy around mental health. She’s used her platform to speak honestly about depression, imposter syndrome, and suicidal ideation. In numerous interviews, including a candid appearance on Loose Women, she reflected on how her mental health challenges shaped her career decisions and public life.

On X, her posts advocating for open conversations around mental health have sparked meaningful discussions, especially during awareness weeks and national campaigns. Many fans have shared their stories in response, thanking her for “normalising vulnerability in high-achieving spaces.”

A turn to politics

Michelle Dewberry made headlines once more in 2017 when she ran as an independent candidate in Hull West and Hessle in the general election. Though unsuccessful, her campaign gained traction for its authenticity and strong grassroots appeal.

In 2019, she stood again – this time for the Brexit Party. Though she did not win the seat, her involvement marked her as a political voice unafraid to speak independently of the traditional party lines. Dewberry’s appearances in hustings, especially those discussing economic reform and employment, are still frequently discussed on political forums on Quora.

Despite not securing a seat in Parliament, Michelle’s run signalled a new chapter. She remained heavily involved in political commentary, appearing on panels and talk shows to weigh in on Brexit, economic disparity, and national identity.

GB News presenter and media resurgence

In 2021, Michelle joined GB News as a regular presenter, hosting her own primetime show Dewbs & Co. The programme, which airs weekday evenings, blends current affairs, political debate, and viewer interaction. Michelle’s sharp questioning style and ability to relate to working-class issues have made her a favourite among a diverse UK viewership.

The format of the show has resonated well on platforms like YouTube and Meta, with several interviews and panel debates going viral. One segment discussing the cost-of-living crisis in 2023 received over 1.5 million views and trended across X, making Dewberry one of the channel’s standout voices.

She has also invited politicians, business leaders, and grassroots campaigners to her show – giving airtime to opinions often sidelined in mainstream media.

Personal life and public interest of Michelle Dewberry

Public curiosity about Michelle Dewberry’s personal life has been consistently high. In 2020, she gave birth to her first child with GB News colleague Simon Jordan, former owner of Crystal Palace FC. Their relationship, often kept relatively private, has nonetheless drawn media attention due to both individuals’ public roles.

Michelle has spoken openly about becoming a mother later in life and the challenges of balancing parenthood with her career. In interviews, she’s discussed IVF, maternal health, and career sacrifices, helping spark important conversations about fertility, ageing, and ambition.

Her honest posts on Instagram and X about motherhood, self-doubt, and resilience have earned her a loyal digital following.

Trending moments and X buzz

Michelle’s name has consistently trended on X during key political moments – particularly Brexit discussions, general elections, and GB News controversies. In May 2024, following her viral exchange with a Labour MP on immigration policy, her clip topped UK trending charts on X and was reshared by influencers across the political spectrum.

Her use of X is notably active. She replies to followers, engages in debates, and uses the platform to amplify small business stories and mental health campaigns. A recent post calling for more “honest conversation around social class and success” drew over 20,000 likes and sparked widespread discussion on British identity.

Michelle also uses Meta to promote her shows and causes, and her video essays on education inequality and working-class representation continue to perform well across reels and Facebook video.

Michelle Dewberry’s business ventures

Alongside media and politics, Michelle has remained rooted in the business world. Her consultancy work focuses on business transformation, digital strategy, and helping organisations navigate complex change. She’s also been involved with mentoring schemes supporting young entrepreneurs from disadvantaged backgrounds.

Michelle has been an ambassador for several initiatives promoting social mobility and entrepreneurship. Notably, her partnership with The Prince’s Trust helped raise awareness about the importance of access to career support in economically deprived areas.

Though she no longer runs a major public business, Dewberry remains a trusted voice on British economic resilience, often offering commentary on inflation, job markets, and skills gaps in televised debates.

Cultural impact and public perception

Michelle Dewberry’s cultural impact is subtle but significant. She represents a rare breed of public figure who is genuinely self-made and unafraid to speak plainly. While she polarises opinion, her authenticity is widely respected.

Her legacy from The Apprentice lives on – many still view her as one of the most deserving winners in the show’s UK history. Her political commentary, meanwhile, has gained her both admiration and criticism from across the political spectrum.

Michelle has become somewhat of a symbol for working-class success in modern Britain. Despite the glamour of TV studios and media appearances, she continues to highlight the structural inequalities that persist in the UK. She bridges the gap between the media elite and the communities too often left behind.

Recent media appearances and future direction

In early 2025, Michelle hosted a documentary-style segment on GB News titled The Real Britain, where she travelled to towns affected by industrial decline to highlight economic disparity. The programme was praised across Meta and X for its sensitivity and insight, drawing comparisons to the style of Stacey Dooley and Ross Kemp.

She is also reportedly working on a second book, according to whispers on X and Goodreads discussions – one that will likely delve into politics, motherhood, and her media journey.

Searches for Michelle Dewberry remain strong in 2025, with particular spikes following her outspoken views on youth unemployment and a recent panel debate with Rishi Sunak on GB News.

FAQs

Who is Michelle Dewberry?

Michelle Louise Faye Dewberry (born 9 October 1979 in Kingston upon Hull) is a British businesswoman, media personality and TV presenter. She rose to fame as the winner of The Apprentice in 2006, then launched her own transformation consultancy, authored an autobiography (Anything is Possible), and went on to present on GB News with the evening show Dewbs & Co .

What is she doing now?

She currently hosts Dewbs & Co weeknights at 6 pm on GB News. Recent highlights include grilling Armed Forces Minister Alistair Carns on the migrant crisis and addressing the Air India crash fallout, calling it “deeply worrying” on X. Clips of her sharp interviewing style are trending on YouTube, notably her exchanges with Nigel Farage and guests over Tommy Robinson .

What are people saying about Michelle Dewberry on X (Twitter)?

Michelle is active on X (@MichelleDewbs), posting on topics ranging from national security and mental health to abortion rights. Recent spikes include:

Responding to the Air India incident

Debating migrant security and channel crossings

Discussing Supreme Court rulings on gender definitions 

These posts consistently attract large engagement, reflecting her strong audience presence.

What makes Michelle Dewberry a standout media figure?

Michelle is known for her direct style, business background, and outspoken views. She frequently tackles culture-war and political issues on GB News, including debates on asylum seekers, advertising boycotts, and mental health . On social media, she mixes personal insight—like sharing her anxiety struggles at work—with sharp commentary, keeping her both relatable and influential.

How did her early life shape her career?

Raised on a council estate in Hull, Michelle left school at 16. She worked various jobs before rising to project manager at Tiscali and later founding her own consultancy . Her sister’s tragic death at 17 adds depth to her resilience story. After winning The Apprentice, she quit the prize job, authored a book, wrote columns, joined TV/quiz programs, and became a prominent commentator and activist, including running for Parliament with Reform UK .

Why is Michelle Dewberry trending now?

Her latest GB News debate segments, especially around Tommy Robinson and ministers, are going viral on YouTube.

Her emotional commentary on the Air India crash has generated high engagement across GB News and X.

On X, she’s sparking discussions on legal, social, and political issues, keeping her central in public discourse.

To Conclude

Michelle Dewberry continues to evolve, yet she remains firmly grounded in the principles that shaped her journey: grit, authenticity, and a commitment to challenging the status quo. From the boardroom of The Apprentice to the debate floors of political media, Dewberry has carved out a rare space – one that blends working-class sensibility with sharp commentary and fierce independence.

As digital conversations about class, politics, and mental health become more urgent, voices like Michelle’s are increasingly relevant. Whether you agree with her or not, it’s impossible to ignore her influence across Britain’s media and cultural landscape.

To read more; Click Here.