Snoochie Shy – the bold, buzzing name shaking up British entertainment – is a rising star who’s become an undeniable force across UK radio, reality TV, fashion, and social media. Whether you’ve seen her on BBC Radio 1Xtra, braving jungle challenges on I’m a Celebrity… Get Me Out of Here!, or slaying style columns, Snoochie’s infectious energy and fearless personality make her a standout talent. Although her true name is Cheyenne Davide, fans are more familiar with and like her alter ego “Snoochie,” a nickname that has come to represent sincerity, self-assurance, and unreserved expressiveness.
Born and raised in Eltham, South-East London, Snoochie made her mark in the grime and streetwear scene before landing gigs on MTV and eventually taking over the airwaves on 1Xtra. Her journey hasn’t just been about entertainment – it’s been about representation, voice, and visibility. Now in 2025, she’s trending again with appearances on new BBC docs, viral moments on TikTok, and a wave of fans asking questions on YouTube and Quora about her life, career, and personal style.
From Eltham to airwaves
Snoochie Shy’s path to stardom was far from conventional. She was raised in a creative family and developed an early interest in music and fashion. Her first foray into the public eye was through modelling and blogging. She quickly secured gigs on MTV and E4, where she promoted up-and-coming artists and music culture, thanks to her bold style and humorous demeanor.
But her big breakthrough came with BBC Radio 1Xtra, where her late-night show became the go-to destination for discovering fresh UK talent in hip hop, grime, and R&B. Her energy, banter, and unfiltered commentary made her a standout host in an increasingly crowded space. She is seen by many as more than just a DJ; she is a representative of her generation.
In 2024, Snoochie celebrated her fifth year with BBC, cementing her place as one of the most recognisable names in urban radio in the UK.
I’m a Celebrity breakout moment
While Snoochie Shy was already known to music fans, it was her stint on I’m a Celebrity… Get Me Out of Here! that brought her to millions more. Airing in late 2021, she became an audience favourite for her candid chats, high-energy humour, and ability to take on terrifying challenges with grit.
One of the standout moments was her vulnerable discussion about her birthmark, which she normally covers with makeup. It resonated deeply with viewers and sparked a wider online conversation around self-acceptance, especially among young women. On X (formerly Twitter), the hashtag #SnoochieShy trended for days as fans praised her for her openness and realness.
In hindsight, her I’m a Celeb appearance was a turning point – a move that expanded her audience far beyond music lovers into mainstream pop culture, daytime telly discussions, and body positivity movements on Meta and TikTok.
Fashion icon and cultural force
Snoochie’s fashion sense is anything but subtle. Known for her edgy streetwear looks, bold colours, and creative makeup, she’s consistently pushing boundaries. Whether it’s front row at London Fashion Week or hosting brand campaigns with ASOS and Nike, Snoochie uses fashion as a canvas for self-expression.
In 2023, she became a brand ambassador for MAC Cosmetics, with her limited-edition lip colour “Power Pop” selling out within 24 hours of release. That same year, she launched a capsule clothing collection in collaboration with PrettyLittleThing, which reflected her signature style: fun, fierce, and full of flair.
Fashion forums and YouTube creators constantly analyse her looks, and you’ll often find her tagged in Pinterest boards under “UK alt girl aesthetic.” Her influence in youth fashion culture is only growing.
Talking mental health and self-love
Beyond the glamour and banter, Snoochie has become a role model for mental health awareness. She’s spoken openly about dealing with anxiety, body image issues, and navigating fame as a young Black woman in the public eye.
In interviews and her BBC Sounds podcast, she frequently discusses real issues like imposter syndrome, online trolling, and social anxiety. A 2024 episode titled “No Filter Needed” went viral on Spotify and Apple Podcasts, in which she explained how she balances self-confidence with vulnerability.
The podcast series also featured conversations with artists like Mahalia and Joy Crookes, creating a safe space to talk about the highs and lows of modern fame. On Meta, clips of these candid talks are widely shared, especially among Gen Z users looking for honest conversations around wellness and identity.
Personal life and viral questions
Fans across Google and Quora regularly ask about Snoochie Shy’s personal life. Is she dating? What’s her real name? How old is she?
Real name: Cheyenne Davide
Age: Born 13 June 1992 (currently 33)
Relationship status: Private – though she’s joked about being “married to the grind” on her podcast
Height: 5ft 4in
Family: Her mother is rapper and DJ Lady Stush, a musical influence in her own right
She keeps her private life fairly low-key, though she does occasionally share glimpses of friends and family on her Instagram Stories. TikTok fans love her dog, Kilo, who’s become something of a mascot in her content.
Recent trending questions include her net worth (estimated at around £500,000 in 2025), where she buys her statement jewellery, and whether she’ll return to reality TV (spoiler: she hinted at a new challenge show coming this autumn).
Social media and digital dominance
Snoochie Shy’s social presence is electric. With over 600k followers on Instagram and 1.2M on TikTok, her blend of comedy, fashion, and candid honesty resonates strongly. She’s part of the new generation of entertainers who blur the line between celebrity and influencer.
On TikTok, she’s become known for her “Late Night Real Talk” series, which garners millions of views. These are quick videos where she speaks candidly about confidence, hustle culture, and everyday struggles, all with her trademark humour and sass. As of June 2025, the hashtag #SnoochieShy has over 350 million views.
On X, she frequently engages with fans, reacts to current affairs, and isn’t afraid to speak up on political or social justice issues. Her tweets around women’s safety in clubs, racial equality in media, and the cost-of-living crisis have all gained traction in the past year.
Career evolution and what’s next
Snoochie Shy isn’t just a radio host or TV personality – she’s a brand, a voice, and a culture shifter. Over the past two years, she’s branched into acting, taking on a small but memorable role in the BBC Three comedy Grime Time, and making appearances in panel shows like Don’t Hate the Playaz and Celebrity Juice.
In early 2025, she co-produced a docuseries titled Loud & Clear exploring how music culture intersects with identity, class, and community in the UK. Featuring interviews with Kojey Radical, Ms Banks, and Arlo Parks, the series received critical acclaim and was shortlisted for a BAFTA TV Craft award.
She’s also hinted at launching her own talk show – part podcast, part panel – focused on unfiltered conversations with creatives and changemakers. The pilot was filmed in May 2025 and is currently in post-production.
What the fans are saying
A quick glance at YouTube, Quora, and Meta reveals the sheer scale of interest in Snoochie Shy. Some of the trending questions and video titles include:
“Snoochie Shy: Before the Fame”
“How She’s Redefining UK Radio”
“Top 5 Looks from Snoochie Shy’s Jungle Run”
“Why She’s the Realest Celeb Out There”
“The Truth Behind Snoochie’s Rise”
On Meta, fan pages celebrate her best moments from I’m a Celeb, share her fashion edits, and repost TikToks dissecting her confidence tips. It’s not just admiration – it’s genuine connection. She’s built a tribe who sees her as more than a personality – they see her as relatable, empowering, and aspirational.
Latest buzz on X and Meta
In June 2025, Snoochie is trending again thanks to:
A viral TikTok where she rapped over a grime beat while applying eyeliner – racking up 4.2 million views in under a week
Her fiery commentary on the General Election results, retweeted by thousands including Labour MPs
A teaser clip of her BBC docuseries Loud & Clear featuring backstage moments at Wireless Festival
Speculation about a potential Strictly Come Dancing appearance this year, after fans spotted her meeting with BBC producers in Soho
The public appetite for more Snoochie content is at an all-time high, and she’s showing no signs of slowing down.
FAQs
What is Snoochie Shy’s real name and background?
Snoochie Shy was born Cheyenne Davide (originally Charlotte Davide) on July 13, 1992, in Eltham, London. She adopted her current name via deed poll at age 11. Snoochie Shy has roots as a self-taught DJ and model, and her mum notably inspired her iconic pink hair vibe .
Which shows and radio stations does she work on?
Since 2018, she hosts the late-night music and entertainment show on BBC Radio 1Xtra. She’s fronted TV series like the reboot of YO! MTV Raps, Hire Me: The Search for a Dream Job (BBC Three, 2022), and Celebrity Masterchef (2024). She also appeared on I’m a Celebrity… in November 2021 .
What recent career highlights has Snoochie Shy achieved?
In 2024 she competed on Celebrity Masterchef, adding to her TV credentials. Just weeks ago, she featured in a candid interview on The Mainstream, sharing her insights on DJing, modeling, and broadcast life .
What are her current trends on X (formerly Twitter)?
Snoochie Shy keeps her audience engaged with stylish posts and reactions. One of her recent tweets (September 27, 2024) reached over 16 K views. She frequently shares hot takes and behind‑the‑scenes glimpses from her broadcasting life .
How influential is she in UK music culture?
A respected tastemaker on UK hip‑hop and grime, Snoochie Shy’s 1Xtra show is considered a launchpad for emerging artists. She’s often credited—by press like Notion—as “spotlighting future stars and supporting those at the fore” and marking her as one of the UK scene’s key influencers .
To Conclude
Snoochie Shy is much more than a media personality – she’s a cultural blueprint for the next generation of British talent. With roots in music, radio, fashion, and reality TV, she’s used every platform to showcase her voice, stand for something meaningful, and have fun while doing it. Whether it’s through laughter, style, or serious talk, Snoochie brings something refreshingly raw to the public stage.
Her story is still being written, but one thing is certain – Snoochie Shy’s rise is no fluke. It’s the result of talent, timing, and a whole lot of authenticity. And as the digital world keeps spinning faster, she’s one of the few who manages to stay both grounded and glowing.
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