Squishies – the colourful, squishy toys that have taken over bedrooms, backpacks and TikTok feeds around the UK – have become a sensory sensation loved by children, teens and even adults. Whether you’re seeking a fun desk distraction, a tool for anxiety relief or just love collecting cute, squeezable figures, squishies are everywhere in 2025. From Google searches to YouTube hauls, from Quora queries to Meta Marketplace listings, the squishy craze shows no sign of slowing down.

While originally marketed toward children, squishies have evolved into a broader lifestyle trend. TikTok and X (formerly Twitter) are buzzing with #SquishySatisfying and #SquishyRestock tags. In fact, the UK market has seen a boom in independent squishy sellers, with collectors and crafters uploading their handmade designs daily. Whether it’s a kawaii panda bun, slow-rising donut or scented milk carton, squishies come in countless styles and forms – and the demand continues to rise.

What are squishies

Squishies are toys made of soft foam that are meant to be squeezed and then released. Their slow-rising texture offers a uniquely satisfying sensory experience, often used for stress relief or tactile fidgeting. Popular types include food shapes, animals, characters and branded merchandise. They are typically made from polyurethane foam, a material that allows them to return to their original shape after being squashed.

Some squishies are also scented, adding another sensory layer to their appeal. From strawberry to marshmallow, the aromas are part of the draw for collectors and fidget fans alike. Others glow in the dark, change colour, or even come with decorative charms and packaging, making them even more collectible.

Origins and global rise

The squishy trend first gained traction in Japan as part of the broader “kawaii” (cute) culture. These small toys were initially popularised through Japanese vending machines and lifestyle shops before going global via YouTube and social media. Their viral appeal was fuelled by sensory-focused content creators, ASMR channels and collectors who showcased squishies for both entertainment and calming purposes.

In the UK, squishies first gained mainstream traction around 2017, but the 2020s brought a resurgence. TikTok teens and YouTubers began showing off massive hauls, “squishy restock” videos, and “squishy makeovers” – transforming old or damaged squishies into new ones with paint, puffy fabric and scented sprays.

Types of squishies

Today’s squishies span multiple categories, each appealing to different demographics:

Jumbo squishies – Oversized designs, often resembling cakes, burgers or large animals. Great for collectors and display.

Mini squishies – Small, palm-sized figures perfect for travel, classroom fidgeting or keychains.

Slow-rising squishies – Made to return slowly to shape when squashed, offering maximum visual and tactile satisfaction.

Scented squishies – These smell like fruit, baked goods, or sweets, increasing their appeal for younger users and ASMR fans.

DIY and paint-your-own squishies – Sold as plain white shapes with paint kits, allowing for creative customisation.

Mochi squishies – These provide a distinct tactile feel than foam squishies because they are composed of silicone that resembles jelly. Popular among younger children.

Why squishies are trending in 2025

The current squishy trend is closely tied to mental health awareness and the growing popularity of tactile, sensory toys. In post-pandemic Britain, there’s a growing understanding of anxiety and the need for discreet, non-digital ways to calm the mind. Squishies provide that gentle, repeatable action that helps regulate emotions and manage sensory overload.

They also tap into nostalgia and comfort. For many Gen Z users, collecting squishies offers the same appeal as collecting stickers, Polly Pockets or Beanie Babies once did for older generations. Collectors are showcasing special edition items, personalized designs, and even vintage squishies on social media sites like Instagram and X.

In 2025, a new TikTok trend called the “Squishy Swap Box” has also gone viral, with users trading squishies in elaborately decorated boxes. This has brought back the charm of pen-pal culture and made squishy collecting more interactive.

The YouTube and influencer boom

YouTube remains a major platform for the squishy community. Channels like “Moriah Elizabeth” and “Squishy Boba Forever” have racked up millions of views for squishy makeover and collection videos. These creators not only show off their hauls but also teach audiences how to repaint, repair and repurpose squishies using household materials.

Squishies are becoming more and more common in lifestyle and wellness content created by influencers in the UK. Videos include “My Squishy Morning Routine,” “Best Squishies for Desk Anxiety,” and “DIY Squishy Shop Tour.” These types of uploads frequently trend on YouTube Shorts and Instagram Reels.

This visual, tactile appeal also lends itself well to ASMR content. The gentle squish, the satisfying release and the sound of foam slowly expanding has made squishies a staple in sensory video compilations.

Where to buy squishies in the UK

As demand grows, UK retailers have taken notice. You can now find squishies in a range of outlets including:

The Works – Known for budget-friendly toys and crafts

Claire’s Accessories – Stocking trendy, kawaii-style squishies

Smyths Toys – Offering licensed squishies (e.g. Disney, Pokémon)

Amazon UK – Home to jumbo multi-packs and rare imports

Etsy – Independent vendors selling seasonal, themed, and handcrafted creations

Nowadays, TikTok Shop and Meta Marketplace are flourishing with live vendors and little, squishy enterprises.

Online shopping has made it easy to access rare and international designs, while local craft fairs are increasingly featuring DIY squishy stalls for customisation fans.

Are squishies safe

While generally safe, parents should be mindful of quality and materials when purchasing squishies. In the past, some cheap imports were flagged for containing chemicals that exceeded European safety limits. Always look for CE marking and check seller reviews before buying.

Mochi squishies, in particular, can pose a choking hazard for very young children due to their jelly-like texture and small size. For older children and adults, squishies are typically safe and durable – although over-squeezing can cause tearing or paint flaking.

DIY squishy culture

Creating your own squishies is a major part of the appeal for many users. DIY kits are widely available, but some crafters use memory foam sponges, fabric paint and scented oils to design custom squishies from scratch. Pinterest and Quora are filled with guides, from beginners to advanced tutorials on how to make squishies look more polished and store-bought.

Moriah Elizabeth’s “Squishy Makeover” series inspired many to recycle old or damaged toys instead of discarding them, promoting a more sustainable approach to collecting. Painting, sanding, sealing and even stitching are all part of the DIY process.

Psychological and educational benefits

Beyond fun and fandom, squishies offer real psychological benefits. Teachers, occupational therapists and mental health professionals have increasingly recommended them as tools for:

Fidget relief – Aiding focus in classrooms and offices

Sensory regulation – Supporting children with autism or ADHD

Stress relief – Helping adults and teens manage anxiety or nervous habits

Motor skills development – For young children improving grip strength and coordination

As the stigma around mental health decreases, more people are embracing sensory toys like squishies as legitimate, practical tools.

How social media keeps squishies viral

On X, hashtags like #SquishyTok, #SquishySatisfying and #SquishyUnboxing are trending in 2025. Users are sharing everything from £1 mystery packs to £1000 rare collector squishies. Videos featuring slow-motion squishes, scent reviews and aesthetic desk tours packed with plushies and squishies rack up high engagement.

Meta’s Facebook Groups are also popular for community-based trading and swap events. Parents and hobbyists share their squishy finds, sales alerts and even organise meet-ups in London, Manchester and Glasgow.

Instagram trends now include “Squishy Shelfie” – where collectors show off their colour-coordinated displays. These aesthetically pleasing posts often feature pastel backdrops, tiered racks and custom lighting, giving squishies a decorative, home decor quality.

Not just for kids

Squishies aren’t just for children anymore. Millennials and Gen Z adults are increasingly turning to them as part of mindfulness routines. Much like adult colouring books, slime or fidget cubes, squishies offer a playful escape from screen time and work stress.

Office squishies are now a trend, with businesses even offering branded squishies as stress-relief swag. Customised squishies shaped like logos, emojis or miniature mascots are showing up at conferences, product launches and employee wellness campaigns.

Therapists have also introduced squishies into talk therapy sessions, using them as grounding tools for patients struggling with anxiety or emotional regulation.

Collectibility and limited editions

For collectors, squishies are more than just toys – they’re investments. Rare or discontinued squishies can sell for high prices on resale sites. Limited edition designs, especially those from Japan or Korea, are highly sought after.

Brand collaborations have also driven demand. Squishmallows crossovers, Pokémon designs, and holiday-themed squishies sell out quickly and often return at inflated prices. In 2025, there’s a new wave of mystery blind bags featuring hidden squishies, much like toy capsule machines.

Packaging has also become a collector’s asset. Fans keep the original wrappers, tags and cards, with some even displaying squishies in glass cabinets like prized figurines.

Tips for starting your squishy collection

If you’re new to squishies, here are a few tips to start your journey:

Start with trusted brands – Look for names like iBloom, Puni Maru, and Soft’n Slo.

Set a theme – Whether it’s food, animals, or rainbow colours, a theme keeps your collection cohesive.

Document your collection – Use Instagram or a collector’s app to keep track of your squishies.

Store them properly – Keep them away from heat and moisture, and don’t overcrowd them to avoid damage.

Join online communities – Facebook groups and TikTok lives often share exclusive deals and drops.

FAQs

What exactly are squishies and why are they so popular?

Squishies are soft, slow‑rising foam toys that bounce back to their original shape after being squeezed—designed for tactile satisfaction and stress relief . Originating in Japan around 2017, they’ve surged in popularity across YouTube, Instagram, and X thanks to their “kawaii” (cute) appeal and calming effect .

Can squishies be dangerous or contain harmful chemicals?

Some low‑cost squishies have been found to emit chemicals like dimethylformamide and styrene, prompting warnings in countries like Denmark and Norway due to potential health risks or choking hazards . To stay safe, choose non‑toxic, food‑grade silicone or TPR materials, air out new squishies before use, and keep them away from very young children or pets .

How do I clean and care for my squishy?

Cleaning is simple: gently wash with warm, soapy water and allow it to air dry—avoid twisting or stretching, as these can damage the foam . Also, keep squishies out of direct sunlight to prevent fading, scent loss, or foam breakdown .

Are there different types of squishies?

Yes! Common materials include:

Slow‑rising polyurethane foam—classic, satisfying squish

TPR (thermoplastic rubber)—bouncy, budget‑friendly

Food‑grade silicone (Taba squishies)—soft, safe, non‑toxic

They come in endless shapes—animals, food, desserts, characters—and may be scented or include keychain attachments .

What are the latest trends on X and social media?

A recent X trend has kids microwaving regular squishies to make them “extra squishy”—a dangerous idea that can cause burns or chemical exposure . Meanwhile, on Instagram and TikTok, users continue “squishing” ASMR-style videos featuring elaborate squish toys and realistic object squishes, often tagged #squishiesforsale or #squishASMR . The ToyTok and X communities also buzz with collectible releases like Labubu, Jellycat, and blind-box Squishy bag charms, tapping into the nostalgic “kidult” trend .

These sensorial, collectible, and shareable sides are what make squishies an enduring sensation online.

To Conclude

Squishies – from their humble beginnings in Japanese vending machines to becoming a social media powerhouse in the UK – have carved out a unique niche in the world of toys, wellness and collectables. Their colourful charm, sensory benefits and endless customisation options make them more than just a passing trend. As 2025 continues to embrace mindfulness, creativity and comfort, squishies remain the soft, squishy icons of a generation.

Whether you’re a parent looking for a safe fidget toy, a teenager obsessed with kawaii hauls, or an adult seeking tactile calm in a digital world, the squishy craze offers something for everyone.

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