LinkedIn Business Manager – a name you’ve probably heard recently, especially if you’re involved in digital marketing, recruitment, or B2B branding. But what exactly is it, and why are professionals across industries shifting their operations towards it?
LinkedIn Business Manager is a free, centralised platform designed to streamline how companies and agencies manage their LinkedIn marketing assets. From advertising accounts to company pages and matched audiences, it brings everything under one roof, offering better visibility, control, and collaboration. In a time when multi-user access, cross-brand coordination, and data privacy are more critical than ever, this tool has become a timely addition for marketers and recruiters alike.
Let’s dive into what makes this tool stand out, explore its key features, and understand how it’s trending across YouTube, Google, Quora, X (formerly Twitter), and Meta.
What is LinkedIn Business Manager
In essence, LinkedIn Business Manager is the company’s answer to Meta’s Business Suite. It allows you to manage multiple ad accounts, company pages, and people from a single dashboard. For agencies handling multiple clients or larger companies with several departments working across different markets, this is a game-changer.
Once you’re logged in, you can easily assign roles to team members, link your LinkedIn Pages, share matched audiences across ad accounts, and much more – all without sharing sensitive login credentials. It’s secure, scalable, and efficient.
Why professionals are moving to LinkedIn Business Manager
Over the past year, search data from Google Trends and YouTube shows a sharp increase in queries like “how to set up LinkedIn Business Manager”, “LinkedIn Business Manager vs Campaign Manager”, and “what does LinkedIn Business Manager do?” This points to one thing – professionals are actively looking for streamlined solutions.
Quora users are also asking whether LinkedIn Business Manager is essential for running ads and how it differs from the tools marketers previously used. The answers all point in the same direction – the platform is designed for growth and collaboration, not just convenience.
Key features that make it a must-have
Here are some of the standout features of LinkedIn Business Manager that are fuelling its popularity:
Centralised asset management
No more toggling between accounts. You can now link multiple ad accounts and company pages in one place. This makes oversight easier and reporting more consistent – especially useful for agencies managing client portfolios.
Secure team collaboration
Whether you’re onboarding a new client or handing over ad access to your sales team, the platform ensures controlled and secure sharing. You can assign users specific roles and revoke access when needed – all without giving out login credentials.
Matched audiences at scale
LinkedIn Business Manager allows you to share and manage matched audiences across multiple ad accounts. If you’re running retargeting campaigns or ABM strategies across regions, this is a brilliant way to streamline your targeting without duplication.
Cleaner access management
From a security perspective, this is a huge win. Admins get complete oversight into who has access to what, reducing the risk of data leaks or unauthorised activity. For larger organisations, this level of granularity is essential.
Faster client onboarding
Agencies are loving this feature. Onboarding a new client used to mean a string of emails, link sharing, and manual approvals. Now, you simply send a request to link assets and start collaborating within minutes.
Recent trends making waves
On X, the term “LinkedIn Business Manager” has been trending in marketing and tech circles, especially after LinkedIn rolled out updates to make it easier to integrate with CRM tools and third-party analytics platforms. Posts from marketers are full of praise, calling it “the Meta Business Suite for grown-ups.”
Meta’s latest marketing push for cross-platform business management has drawn comparisons with LinkedIn Business Manager too, as professionals look to diversify ad spend away from Meta and Google. LinkedIn’s offering is winning attention because of its high-intent audience and reliable data.
On YouTube, tutorial videos on setting up LinkedIn Business Manager and connecting it to Campaign Manager have seen massive spikes in views. Creators like Justin Welsh and Neil Patel have been discussing how B2B brands can benefit from deeper integration between LinkedIn’s ad ecosystem and content strategy.
Step-by-step guide to get started
Getting started is simple, but let’s walk through the steps so you can see just how streamlined the process is:
Visit: Go to business.linkedin.com/business-manager and log in with your LinkedIn credentials.
Create your Business Manager: Fill in your business name, primary business page, and email.
Add your assets: Link your company pages and advertising accounts.
Assign people: Invite your team members and assign them roles based on what they need access to.
Link partners or clients: If you’re an agency, you can send requests to clients to connect their assets without needing full access.
Common pain points it solves
From reading the top Quora threads and YouTube comments, here are a few recurring pain points LinkedIn Business Manager solves:
Access confusion: Who owns what? With this tool, there’s no more second-guessing.
Tedious onboarding: The approval and link-sharing process has been replaced with quick requests.
Security concerns: No more sharing logins or spreadsheets with lists of who has access.
Asset silos: If you’re running campaigns across multiple departments or brands, this platform offers the connectedness you’re missing.
How it fits into your LinkedIn strategy
LinkedIn Business Manager isn’t just for advertisers – it’s also for employer branding, sales teams, and recruitment. Here’s how different teams are using it:
Marketing teams: Manage global campaigns from one dashboard and access insights across brands.
Sales teams: Use matched audience integration to feed CRM segments directly into campaigns.
HR and employer branding: Coordinate talent brand campaigns alongside recruiters and hiring managers.
Industry buzz and influencer endorsements
Marketing leaders and B2B influencers have been vocal about how this tool has changed the way they work. Justin Welsh, a LinkedIn influencer with over 400K followers, recently posted about the importance of centralisation, calling Business Manager “a massive leap forward for brand consistency and campaign efficiency.”
On Meta, marketing forums and communities have been sharing side-by-side comparisons between Meta’s tools and LinkedIn’s Business Manager. While Meta still leads in B2C targeting, LinkedIn’s precision in B2B spaces is unmatched.
Meanwhile, Google’s rising “People Also Ask” section is showing related queries like:
Can I add multiple ad accounts to LinkedIn Business Manager?
Is it free to use LinkedIn Business Manager?
How do I switch from Campaign Manager to Business Manager?
Each of these questions reflects a growing curiosity and adoption among professionals who are exploring new ways to streamline operations.
Tips to make the most of it
Want to get the best out of LinkedIn Business Manager? Here are some practical tips:
Plan your structure: Before you start linking assets, decide on your organisational hierarchy. This avoids confusion later.
Use role-based access: Don’t give blanket permissions. Assign roles based on job function.
Link early: Don’t wait until campaigns are live. Set everything up in advance so your team can hit the ground running.
Consolidate reports: Use the shared view to generate cleaner, more useful campaign reports across brands.
Monitor access regularly: Make it part of your quarterly routine to review who has access to what.
What’s next for LinkedIn Business Manager
With the rapid pace of LinkedIn’s development, we can expect more features to come. Speculation across X and Quora suggests LinkedIn may introduce API access for custom dashboards and deeper CRM integrations. There are also whispers about integrating AI-driven audience suggestions, similar to what Meta currently offers.
LinkedIn has already begun testing new features like multi-language campaign management and dynamic budget adjustments, which may soon be part of Business Manager’s interface.
For companies eyeing global expansion or those juggling multiple brand presences, this tool could become the gold standard for LinkedIn marketing.
Final thoughts
LinkedIn Business Manager has arrived at just the right time. As marketing becomes more complex and collaboration more crucial, this tool offers a clean, professional solution to an increasingly fragmented landscape. It’s not just another platform; it’s the bridge between strategy, execution, and performance on LinkedIn.
If your team is still juggling spreadsheets, sharing passwords, or switching between multiple ad accounts the old-fashioned way, it’s time to simplify. This central hub is LinkedIn’s strongest play yet to win over marketers and teams who demand more – and better – from their tools.
Whether you’re an agency, a global enterprise, or a fast-growing start-up, LinkedIn Business Manager can bring clarity and control to your marketing ecosystem. Dive in now – your future campaigns will thank you.
FAQs
What is LinkedIn Business Manager and who should use it?
LinkedIn Business Manager is a centralized platform designed for organizations to manage their LinkedIn Pages, ad accounts, and associated teams or partners. It’s particularly beneficial for large companies, agencies, and businesses handling multiple assets and collaborations.
How do I set up a LinkedIn Business Manager account?
To create an account:
Visit the LinkedIn Business Manager page and click on “Create Business Manager.”
Enter your Business Manager account name, upload an optional logo, and provide your work email address.
Specify your primary use: either “Manage my business” or “Manage clients or other businesses.”
Click “Create” to finalize the setup. citeturn0search6
What are the key features of LinkedIn Business Manager?
LinkedIn Business Manager offers:
Centralized Management: Link and oversee all your ad accounts and Pages from a single dashboard.
Access Control: Assign and manage permissions for team members and partners efficiently.
Audience Sharing: Share Matched Audiences across different ad accounts to streamline targeting.
Enhanced Security: Implement two-step verification for added account protection.
How does LinkedIn Business Manager enhance collaboration with agencies or partners?
The platform allows you to securely share access to your ad accounts and Pages with external partners or agencies. You can grant or revoke permissions as needed, ensuring control over your assets while facilitating collaboration.
What are the latest trends in LinkedIn Business Manager?
Recent trends include the integration of AI tools and video content to enhance user engagement. Additionally, there’s a growing emphasis on personalized and socially conscious marketing strategies.
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