Maura Higgins – the Irish-born TV personality, model, and influencer – has carved out a dynamic career ever since she burst onto the scene in 2019. From her unforgettable moments on Love Island to making waves on Instagram, TikTok, and red carpets worldwide, Maura has captured the attention of millions. Recently, she’s also been the focus of buzzing online discussions across Google, YouTube, Quora, X, and Meta – as fans and followers want to know more about her latest moves, personal life, and ever-evolving brand.

Whether it’s curiosity about her relationships, modelling gigs, or fashion sense, the search interest around Maura keeps rising. Let’s dive into what’s fuelling the buzz right now and how Maura Higgins continues to shape her unique path in the limelight.

From Grid Girl to Love Island Fame

Before Maura Higgins became a household name, she was working as a ring girl and grid girl in motorsports – a job that helped her develop camera confidence and a network in the entertainment world. Hailing from County Longford, Ireland, Maura first caught mainstream attention when she entered the Love Island villa in 2019 during its fifth season.

Her fiery personality, unfiltered honesty, and iconic catchphrases – remember “fanny flutters”? – quickly made her a fan favourite. Viewers loved her sass, wit, and how she fearlessly pursued what (and who) she wanted. Paired with Curtis Pritchard, Maura finished the season in fourth place, but arguably left the villa with the most enduring influence.

What People Are Searching on Google

A quick look at Google Trends reveals some consistent queries surrounding Maura Higgins. Users are particularly interested in:

Maura Higgins boyfriend 2025

Is Maura Higgins still dating Chris Taylor?

Maura Higgins new TV show

Maura Higgins cosmetic surgery

Maura Higgins fashion looks 2025

There’s a growing interest in her current relationship status, especially after past high-profile romances with Curtis Pritchard and Chris Taylor. Her fanbase is equally invested in her television appearances, notably after her stint on Dancing on Ice, and her involvement with other ITV shows.

Another spike in search volume relates to speculation over cosmetic enhancements – a topic Maura has addressed openly in interviews. She’s admitted to having lip fillers in the past but also spoke candidly about regrets and opting for a more natural look recently. This honesty has earned her respect from fans who appreciate her transparency.

YouTube Is Obsessed With Her Style and Sass

On YouTube, search terms linked to Maura often centre around fashion, best moments, and interviews:

Maura Higgins best Love Island moments

Maura Higgins funny interviews

Maura Higgins Met Gala look

Get the look Maura Higgins

Maura Higgins makeup tutorial

Video compilations of her sassiest moments on Love Island have amassed millions of views, with titles like “Maura Higgins Being the Queen of Sass” going viral. Fans also turn to YouTube to break down her stunning fashion sense. From attending high-end fashion weeks to being seen at the 2024 Met Gala in a dramatic couture gown, her outfits always turn heads.

Beauty vloggers and stylists often recreate her hair and makeup looks, making her a frequent muse in the fashion and beauty corners of YouTube.

What Quora Users Want to Know

Over on Quora, the discussion about Maura Higgins takes a more curious and conversational tone. Some common questions people ask include:

“How did Maura Higgins get famous?”

“What’s Maura Higgins like in real life?”

“Is Maura Higgins a feminist icon?”

“What makes Maura Higgins so popular?”

“Has Maura Higgins had any controversies?”

Answers range from thoughtful analyses of her on-screen presence to fans sharing personal stories of meeting her at events. There’s also debate around how she represents modern womanhood, with many applauding her self-confidence, career ambition, and refusal to be boxed in by public expectations.

Trending Now on X and Meta

Due to two significant developments, Maura Higgins is currently trending on Meta platforms including Instagram and Threads as well as X (previously Twitter) as of May 2025:

Her Rumoured Role in a New Netflix Reality Series
Multiple fan pages and entertainment insiders on X are abuzz with speculation that Maura will be appearing in a new UK-based reality show focused on celebrity fashion entrepreneurs. Though she hasn’t confirmed it yet, the buzz alone is generating serious excitement.

A Viral Instagram Reel on Body Positivity
Maura recently posted a heartfelt reel discussing her journey with self-image, filters, and body acceptance. The reel quickly went viral, gaining over 3 million views in under 48 hours. Many praised her for showing unfiltered moments and addressing the pressures of looking ‘perfect’ on social media.

On Threads, users have been dissecting the Reel in lengthy discussions, calling Maura’s approach refreshing and long overdue in influencer culture. Her message struck a chord, especially with younger women grappling with body comparison online.

Fashion, Beauty, and Influencer Domination

Maura Higgins has evolved from reality star to a full-blown fashion icon. Her collaborations with brands such as Ann Summers, Bellamianta, and Boohoo have been incredibly successful, with her product lines often selling out within days.

She’s become a regular on the red carpet circuit, attending events like the British Fashion Awards, Cannes, and the aforementioned Met Gala. Critics often applaud her bold yet elegant fashion choices – never afraid to mix sultry glamour with modern chic.

Her Instagram (boasting 3.5 million followers and counting) doubles as a style diary. She showcases her looks, behind-the-scenes moments, holidays, gym routines, and brand collabs. Fitness remains a big part of her lifestyle, and she’s vocal about how working out helps her mental health as much as her physical well-being.

Entrepreneurial Moves and New Ventures

Beyond modelling and social media, Maura is also building a reputation as a savvy businesswoman. She’s reportedly in talks to launch her own line of beauty products, with a focus on inclusive shades and cruelty-free formulas.

In recent interviews, she’s hinted at ambitions beyond TV, including producing content and mentoring younger influencers. She’s also spoken about her desire to write a book, possibly a memoir or self-help guide reflecting on her journey and the lessons she’s learned along the way.

Maura’s entrepreneurial spirit is a big part of why she remains relevant – she adapts, innovates, and stays authentic, even in an industry that often thrives on superficiality.

Navigating Fame with Honesty

Unlike many reality stars who fade into obscurity, Maura has remained in the spotlight while building a personal brand rooted in honesty and relatability. She doesn’t shy away from tough conversations – whether about mental health, body confidence, or failed relationships.

In a recent sit-down with Glamour UK, Maura opened up about dealing with panic attacks and anxiety, highlighting the need for better mental health support, especially for people in the public eye. Fans praised her openness, with many commenting on how refreshing it is to see someone not always pushing the ‘perfect life’ narrative.

She’s also vocal about toxic relationships, boundaries, and self-worth – themes that resonate strongly with her followers. Her candid posts and interviews often go viral, as they strike a balance between being glamorous and grounded.

Fan Culture and Media Impact

The “Higginators” – as her fan base calls themselves – have created a strong, loyal online presence. Fan pages on Instagram, X, and TikTok share daily updates, edits, and commentary about her outfits, interviews, and public appearances.

Maura’s digital influence has even made waves academically, with university media and pop culture studies students analysing her impact on reality TV and influencer culture. She’s frequently cited as a standout example of how one can use reality TV as a launchpad for long-term success – if navigated wisely.

What’s Next for Maura Higgins?

As we move through 2025, all signs point towards a continued rise for Maura. Between new show rumours, potential business ventures, and her ever-growing social media influence, she’s far from slowing down.

There’s increasing buzz around a possible podcast series that would see Maura speak with fellow reality stars, fashion designers, and influencers about fame, branding, and mental health. If it materialises, it could solidify her place not just as a personality, but a meaningful voice in the entertainment industry.

FAQs

What is Maura Higgins currently working on in 2025?

Maura Higgins continues to expand her presence in the entertainment industry. She has signed a significant new television deal in the United States, joining the upcoming series of Love Island USA following her popular stint in previous seasons and her role as host of Love Island USA: Aftersun. Additionally, she is the face of MAC Cosmetics UK and Ireland’s new campaign, titled “I Only Wear MAC.” She also recently starred in a sizzling fashion shoot for iconic brand Guess, showcasing her toned figure in a branded crop top. 

Is Maura Higgins returning to Love Island?

Yes, Maura Higgins is set to return to the Love Island franchise. She is tipped to join the 10th-anniversary special alongside other notable alumni such as Zara McDermott, Olivia Attwood, Dani Dyer, and Ekin-Su Cülcüloğlu. Her continued involvement in the franchise underscores her enduring popularity and connection with the show’s fanbase.

What are the latest trends involving Maura Higgins on social media?

Maura Higgins remains a trending topic on social media platforms. Her recent appearance at the 2025 BRIT Awards garnered attention, especially her daring fashion choice that embraced the “naked dress” trend. Additionally, her collaborations with high-profile brands like MAC Cosmetics and Guess have been widely discussed online, further cementing her status as a fashion and beauty influencer.

Has Maura Higgins been involved in any recent controversies?

Yes, Maura Higgins was involved in a controversy following a drunken kiss with married McFly singer Danny Jones during a BRIT Awards afterparty. This incident sparked criticism from fellow TV presenter Olivia Attwood, who expressed sympathy for Jones’s wife and son. Despite the backlash, Maura has remained focused on her career, securing new opportunities and maintaining her popularity.

What is Maura Higgins’s background before her television career?

Before rising to fame on Love Island in 2019, Maura Higgins worked as a grid girl and model, appearing in various campaigns and events. She was born on November 25, 1990, in Ballymahon, County Longford, Ireland. Her early career included working with Monster Energy and appearing in the visuals of Liam Payne’s hit song “Get Low.” These experiences laid the foundation for her subsequent success in reality television and presenting.

In Summary

Maura Higgins isn’t just a reality star – she’s an evolving brand, a fearless voice, and a style icon. Her rise to fame may have started on Love Island, but what’s kept her in the spotlight is a blend of raw authenticity, business acumen, and a magnetic personality that draws people in.

The digital world continues to buzz about her – from Google searches to viral Reels – because Maura represents the modern influencer: one who doesn’t apologise for who she is, speaks her truth, and uses her platform for more than just aesthetic appeal. As she continues to navigate new opportunities, one thing is certain – the world hasn’t seen the last of Maura Higgins.

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