Rochelle Humes has undeniably carved out a remarkable career path, transforming from a beloved pop star into a multifaceted media personality and successful entrepreneur. Her journey, spanning over two decades, is a testament to her versatility, business acumen, and genuine connection with her audience.
As of 2025, Rochelle continues to be a prominent figure in the UK media landscape, balancing her thriving presenting career with her ever-expanding brand empire and dedicated family life. This article delves into the various facets of Rochelle Humes’ career, offering a comprehensive look at her achievements, recent ventures, and enduring appeal.
Who is Rochelle Humes? A Comprehensive Definition
Rochelle Eulah Eileen Humes (née Wiseman), born on March 21, 1989, is an English singer, television presenter, and businesswoman. She first rose to fame in the early 2000s as a member of the teen pop group S Club Juniors, later known as S Club 8. However, it was her role as a key member of the hugely successful girl group The Saturdays, formed in 2007, that cemented her place in the music industry.
After The Saturdays went on hiatus, Rochelle seamlessly transitioned into television presenting, becoming a familiar face on popular shows like This Morning and co-hosting The Hit List with her husband, Marvin Humes. Beyond entertainment, she has successfully ventured into entrepreneurship with her children’s skincare and haircare brand, My Little Coco, and her talent agency, The RH Group.
The Evolution of a Career: Rochelle Humes’ Journey
Rochelle Humes’ career trajectory showcases a strategic evolution from music to diverse media and business ventures.
Early Beginnings: S Club Juniors and The Saturdays
Rochelle’s musical journey began at a young age. As a member of S Club Juniors (2001-2005), she gained early exposure to the entertainment industry, experiencing the highs of pop stardom and rigorous touring schedules. The group achieved significant chart success with hits like “One Step Closer” and “Automatic High.”
In 2007, Rochelle joined The Saturdays, a new girl group that quickly became one of the UK’s most prominent pop acts. Alongside Frankie Bridge, Una Healy, Mollie King, and Vanessa White, Rochelle released five studio albums and thirteen top 10 singles, including chart-toppers like “What About Us.” Their energetic performances and relatable personalities garnered them a massive fanbase, solidifying Rochelle’s status as a household name.
Transition to Television Presenting
Following The Saturdays’ hiatus, Rochelle adeptly pivoted her career towards television presenting. Her natural warmth, engaging personality, and professionalism quickly made her a sought-after host.
This Morning: Rochelle became a regular guest presenter on ITV’s flagship daytime show, This Morning, often filling in for main hosts. Her segments, ranging from fashion and beauty to consumer advice and interviews, demonstrated her versatility and ability to connect with a broad audience.
The Hit List: Since 2019, Rochelle has co-presented the BBC music quiz show The Hit List with her husband, Marvin Humes. The show’s popularity has earned them both a nomination for Best Presenter at the 2025 National Television Awards, highlighting their strong on-screen chemistry and appeal.
Other TV Appearances: Her presenting credits also include Ninja Warrior UK, The Xtra Factor, and various charity telethons like Children In Need. Her consistent presence on prime-time television underscores her established expertise and trustworthiness in the media industry.
Entrepreneurial Ventures: Building a Brand Empire
Beyond her on-screen presence, Rochelle Humes has successfully established herself as a formidable businesswoman.
My Little Coco: Launched in 2020, My Little Coco is a highly successful children’s skincare and haircare brand. The brand, born from Rochelle’s personal experience as a mother, offers a range of gentle, multi-purpose products suitable for the whole family. My Little Coco’s emphasis on natural ingredients and inclusivity has resonated strongly with parents, leading to rapid growth and a loyal customer base. In 2025, the brand continues to thrive, with new product lines and expanded distribution.
The RH Group: Rochelle also co-owns The RH Group, a talent agency that manages the careers of various media personalities, including herself and Marvin. This venture showcases her strategic understanding of the entertainment industry and her commitment to nurturing new talent.
Cloudcha: Demonstrating her diverse interests, Rochelle co-owns Cloudcha, a matcha brand, tapping into the growing wellness market.
Ladies Who Launch: More recently, Rochelle launched “Ladies Who Launch,” a platform that includes a podcast, aiming to empower and support women in business and entrepreneurship. This initiative further solidifies her role as an influential figure inspiring others.
Recent Trends and Current Engagements (as of 2025)
As of mid-2025, Rochelle Humes remains highly active across her various professional endeavors.
Next Collection: Rochelle continues her popular collaboration with retail giant Next, regularly releasing new fashion edits. Her latest summer collection, featuring a popular denim sleeveless maxi dress, has garnered significant attention and positive feedback from shoppers, demonstrating her continued influence in the fashion space.
The Hit List Nominated for NTA: As mentioned, The Hit List, co-presented by Rochelle and Marvin, is on the longlist for Best Quiz Game Show at the 2025 National Television Awards, with both Rochelle and Marvin also nominated for Best Presenter. This recognition highlights the show’s continued popularity and their strong appeal as a presenting duo.
My Little Coco’s Continued Growth: My Little Coco recently celebrated its five-year anniversary, a significant milestone showcasing its sustained success and Rochelle’s dedication to the brand.
Charity Work: Rochelle actively engages in charity work, notably partnering with M&S to support YoungMinds, a leading charity for young people’s mental health in the UK. This partnership aims to raise substantial funds and support millions of young people, reflecting Rochelle’s commitment to social causes. She has also supported the NSPCC in the past.
Practical Tips and Real-Life Examples from Rochelle’s Journey
Rochelle Humes’ career offers valuable lessons for aspiring entrepreneurs and media professionals:
Adaptability is Key: Rochelle seamlessly transitioned from pop star to TV presenter and then to a successful businesswoman. This highlights the importance of being adaptable and willing to explore new avenues as opportunities arise.
Authenticity Sells: Her children’s brand, My Little Coco, was born from her genuine experience as a mother. This authenticity resonates with consumers and builds trust.
Leverage Your Platform: Rochelle has effectively leveraged her public profile to build her brands and champion causes she believes in, demonstrating the power of a strong personal brand.
Strategic Partnerships: Her ongoing collaborations with brands like Next and M&S illustrate the value of forming strategic partnerships that align with your brand and values.
Work-Life Balance: Despite her demanding career, Rochelle often shares insights into her family life, emphasizing the importance of balancing professional ambitions with personal well-being. She has openly discussed managing her busy schedule while raising three children.
Trustworthy Statistics and Authoritative Sources
Rochelle Humes’ influence is evident in several key areas:
Social Media Reach: As of mid-2025, Rochelle boasts a significant social media following, with over 2.3 million followers on Instagram, over 795K followers on X (Twitter), 122K+ on TikTok, and over 269K on Facebook. (Source: Influencer Matchmaker, Embryo) This extensive reach makes her a powerful voice for brand endorsements and personal initiatives.
Net Worth: Rochelle Humes’ net worth is estimated to be $10 million as of 2025, reflecting her successful ventures across music, television, and entrepreneurship. (Source: CAknowledge)
Children’s Book Success: Her children’s books, such as The Mega Magic Hair Swap! and The Little Box of Feelings, have received positive reviews and strong sales on platforms like Amazon, indicating her impact as an author. (Source: Amazon.co.uk, Goodreads)
FAQ
What is Rochelle Humes’ main occupation in 2025?
In 2025, Rochelle Humes primarily worked as a television presenter, regularly guest-hosting This Morning and co-presenting The Hit List. She is also a successful entrepreneur, running her children’s brand My Little Coco and her talent agency, The RH Group.
Has Rochelle Humes released any new products with My Little Coco recently?
My Little Coco recently celebrated its five-year anniversary, signifying ongoing product development and expansion within the brand. While specific new product releases in 2025 beyond that milestone aren’t detailed in recent reports, the brand’s continued growth implies a dynamic product pipeline.
What is Rochelle Humes’ connection to the brand Next?
Rochelle Humes has an ongoing and popular design collaboration with Next, regularly releasing clothing collections and “edits.” Her summer 2025 collection, including a denim maxi dress, has been particularly well-received.
Does Rochelle Humes write children’s books?
Yes, Rochelle Humes is a published children’s author. Her books include The Mega Magic Hair Swap!, The Mega Magic Teacher Swap, My Little Dragon, and The Little Box of Feelings.
Is Rochelle Humes involved in any charity work?
Yes, Rochelle Humes is actively involved in charity work. She has notably partnered with M&S to support YoungMinds, a leading UK charity focused on young people’s mental health. She has also previously supported the NSPCC.
Final Thoughts
Rochelle Humes has transcended her pop star origins to become a highly respected and influential figure in the UK. Her journey from the vibrant stages of S Club Juniors and The Saturdays to the demanding world of live television and successful entrepreneurship showcases her exceptional drive and multifaceted talents.
As of 2025, she continues to inspire with her engaging media presence, innovative business ventures, and commitment to family and charitable causes. Rochelle Humes embodies the modern media personality – authentic, ambitious, and consistently evolving, solidifying her position as a true industry leader.
To read more, Click here