From schoolyards to runways, scrunchies are now everywhere — thanks to a blend of retro nostalgia, practicality, and a surprising stamp of approval from Gen Z influencers. Their soft fabric, gentle grip, and aesthetic versatility have made them a go-to accessory for anyone looking to elevate their hair game while being kind to their strands. In this article, we dive deep into why scrunchies have become a trending topic again across YouTube, Google, Quora, X, and Meta, and how they’re more than just a throwback trend.
A Brief History of the Scrunchie Comeback
The scrunchie was originally patented in 1987 by Rommy Revson, designed as a gentler alternative to traditional elastic bands. The name “scrunchie” came from its gathered fabric appearance. It exploded in popularity throughout the late 80s and 90s, with pop icons like Madonna and Sarah Jessica Parker sporting them.
By the early 2000s, however, scrunchies fell out of favour, often ridiculed for their ‘dated’ look. But as fashion often does, scrunchies returned — beginning around 2018, when celebrities like Bella Hadid and Hailey Bieber started wearing them again, and major fashion houses reintroduced them on the runway. Today, they are more than just a hair tool — they’re a lifestyle statement.
Why Scrunchies Are Trending Again
The rise of scrunchies is driven by several modern fashion and wellness trends:
Hair Health Awareness: People are more informed about hair breakage and scalp health. Scrunchies offer a soft, non-damaging alternative to traditional elastics.
Sustainability: Many scrunchies are made from eco-friendly materials like organic cotton, bamboo, or recycled fabrics, aligning with the broader push toward sustainable fashion.
Personal Style: Scrunchies now come in a range of sizes, patterns, and materials — from velvet to silk — making them a versatile fashion accessory.
Comfort and Functionality: Unlike tighter elastics, scrunchies don’t cause tension headaches or leave deep creases in the hair.
What People Are Asking on Google and Quora
Scrunchie-related questions have surged in search frequency, with users seeking clarity on everything from fabric choices to styling ideas. The following are the most frequent questions and subjects influencing the discussion:
Are silk scrunchies better than satin?
Satin is frequently less expensive and still lowers friction, but silk is typically softer and hypoallergenic.
Do scrunchies really prevent hair breakage?
Yes, especially compared to rubber bands or tight elastics. Their fabric covering cushions hair from pulling and damage.
How do I wear a scrunchie fashionably in 2025 as Trend ?
The most searched looks include messy buns with oversized scrunchies, half-up half-down styles with pastel silk scrunchies, and even matching your scrunchie to your outfit as a coordinated accessory.
How to make scrunchies at home?
DIY tutorials are widely popular on YouTube and Pinterest. Many users prefer making their own using leftover fabric, as a creative and sustainable choice.
The YouTube Effect on Scrunchie Popularity
Beauty vloggers and influencers have massively amplified scrunchie awareness. Tutorials on “10 ways to wear a scrunchie” and “DIY zero-waste scrunchies” are consistently hitting millions of views. YouTubers like Niki Demar, LaurDIY, and even minimalist stylists are showcasing scrunchies as a wardrobe essential.
Moreover, “scrunchie hauls” — where influencers unbox and rate various brands — have drawn audiences who want honest opinions before they buy. Some channels even explore the psychology of scrunchie colours, tying hair accessory choices to mood and personality.
X and Meta Trends on Scrunchies
X (formerly Twitter) has been buzzing with trending hashtags like #ScrunchieSeason and #ScrunchieStyle, especially during spring and back-to-school months. Some viral posts include:
“Oversized velvet scrunchies are my Roman Empire.”
“I will judge a man based on whether he carries a spare scrunchie for his girlfriend. Be useful.”
“Silk scrunchies are the adult version of Pokémon cards — we’re collecting them all.”
Meanwhile, on Instagram and Threads (Meta), curated flat-lay photos of colour-coordinated scrunchie collections have taken over the fashion feeds. Users are now matching scrunchies not only to outfits but also to nail polish, phone cases, and handbags. The “plain bun to glam scrunchie” transitions in Instagram clips have also become extremely popular.
Scrunchies in Professional and Daily Wear
What once was deemed ‘casual’ or ‘childish’ is now confidently worn in professional settings. Neutral-toned scrunchies made of satin or silk blend seamlessly into office wear, while printed cotton scrunchies add flair to weekend ensembles.
Fashion-forward workplaces now embrace individuality, and accessories like scrunchies allow women (and men) to maintain functionality while expressing style. You’ll often see people sporting a wrist scrunchie instead of a bracelet — ready for both aesthetics and practicality.
The Rise of Scrunchie Brands and Boutique Designers
A surge in demand has led to the rise of dedicated scrunchie brands and independent sellers. UK-based brands like Silkenberry, The Satin Society, and Luna + Wilde have gained attention on Etsy and Instagram, offering luxury handmade scrunchies in limited runs.
Moreover, some brands have gone the extra mile by offering customisation, such as personalised embroidery on scrunchies for weddings, events, or corporate gifting. Subscription boxes with monthly scrunchie drops have also taken off, offering seasonal or themed collections straight to your door.
Celebrity Influence and Pop Culture References
Several celebrities have casually endorsed scrunchies in their daily outfits or social media posts, sparking interest across fan communities. For instance:
Ariana Grande was seen wearing a pastel silk scrunchie in a photoshoot, prompting an instant search spike.
Zendaya used a metallic scrunchie during a red carpet prep reel that was reshared by thousands.
Harry Styles caused a stir by wearing a floral scrunchie on his wrist — pushing scrunchies into gender-neutral territory.
TV shows like Stranger Things and Euphoria, which both feature nostalgic or expressive fashion, have also reignited interest in the scrunchie era.
Scrunchies Trend and Self-Care
More than just an accessory, scrunchies have also become associated with wellness routines. Many people now include hair care in their self-care rituals, using silk scrunchies to tie up their hair during face masks, baths, or sleep.
This aligns with a larger social trend on Meta and TikTok: self-care aesthetics. A satin robe, some essential oil, and a matching scrunchie have become almost symbolic of modern-day relaxation and pampering — ideal for both Instagram and real life.
The Eco-Friendly Angle of Scrunchies
With sustainability becoming a key decision-making factor for consumers, scrunchies have adapted well to the shift. Many small businesses offer options made from deadstock fabric, recycled plastic yarn, or even bamboo silk. This not only reduces waste but also appeals to a growing base of eco-conscious shoppers.
Scrunchies also last longer than traditional elastics, maintaining elasticity and structure over time, thus reducing the frequency of replacements.
Scrunchies for Every Hair Type
Another reason for the renewed popularity of scrunchies is their inclusivity. Whether your hair is fine and straight, thick and curly, or textured and natural, there’s a scrunchie that works.
Silk scrunchies are ideal for preventing frizz and retaining natural oils in curly hair.
Velvet scrunchies provide extra grip for thick or long hair without slipping.
Mini scrunchies are perfect for short styles trend, half-updos, or children’s hair.
This universality has opened the scrunchie up to a wider audience and made it a daily essential.
How to Style a Scrunchie in 2025
Gone are the days of the single ponytail look. People are experimenting more than ever with how they use their scrunchies. Some of the most pinned and shared ideas include:
Messy high buns with oversized scrunchies
Adds volume and flair for a relaxed chic look.
Braided ponytails wrapped with mini scrunchies
Great for layered detail and secure hold as well as trend.
Double buns with matching scrunchies
A playful trend popular at festivals and events.
Wrist styling
A scrunchie worn as an accessory on the wrist to mix fashion with functionality.
Tutorials on these styles are dominating platforms like Pinterest, YouTube Shorts, and Instagram Reels, showing that scrunchies are far from a one-trick pony.
FAQs
What Are Scrunchies Trend and Why Are They Popular in 2025?
Scrunchies are fabric-covered elastic hair ties designed to hold hair without causing damage. They gained popularity in the 1980s and 1990s and have made a strong comeback in 2025. Modern scrunchies come in various materials like silk, velvet, and cotton, offering both functionality and style. Celebrities like Elsa Hosk have been spotted wearing oversized scrunchies, contributing to their resurgence .
How Do Scrunchies Benefit Hair Health?
Unlike traditional hair ties, scrunchies are gentler on hair, reducing the risk of breakage and creases. Their soft fabric and elastic design make them ideal for various hair types, including curly and fine hair. It help maintain hair health by providing a secure hold without causing tension or damage.
What Are the Latest Scrunchie Trends in 2025?
In 2025, scrunchies trend have evolved with several trending styles:
Oversized : These make a bold fashion statement and add volume to hairstyles.
Silk : Known for their smooth texture, silk scrunchies prevent hair frizz and are gentle on the scalp.
Leather : Offering an edgy look, leather scrunchies are perfect for adding sophistication to hairstyles .
Bow : Combining functionality with flair, bow scrunchies add a playful touch to any hairstyle.
How Can I Style Scrunchies for Different Occasions?
Scrunchies are versatile accessories suitable for various occasions as trend:
Casual Day Out: Pair a velvet or cotton scrunchie with a messy bun or ponytail for a relaxed look.
Office Wear: Opt for a silk or leather scrunchie to add a touch of elegance to your hairstyle.
Evening Events: Use an oversized or bow scrunchie to create a statement hairstyle that complements your outfit.
Where Can I Buy Trendy Scrunchies in 2025?
Trendy scrunchies are available at various online and offline retailers. Look for stores that offer a wide range of styles, materials, and colors to suit your preferences. Shopping platforms often feature curated collections of the latest scrunchie trends, making it easier to find the perfect accessory.
In Summary
Scrunchies have transcended their original function to become an emblem of expression, comfort, and style. What was once a nostalgic nod to the 90s is now a cornerstone of modern-day hair care and fashion, beloved across ages and cultures. Whether it’s about sustainability, aesthetics, or simply comfort, the scrunchie is back — and it looks like it’s here to stay.
As digital platforms continue to showcase innovative ways to use them, scrunchies will keep evolving in design, material, and meaning. They’re no longer just a retro revival — they’re a modern essential.
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