Definition and Cultural Context
A “squid game costume” typically refers to two types:
Player tracksuit: A green zip‐up with white stripes and contestant numbers—worn by participants in the games.
Guard/Front‐Man costumes: Pink hooded jumpsuits with face‑covering masks featuring shapes—circle, triangle or square—depending on rank.
These items are not only costumes but symbols of the show’s critique of socioeconomic inequality. Their minimalistic, eye‑catching design ensures instant recognizability.
Why the costume remains popular in 2025
Global hype fueled by Season 3
Season 3 premiered June 27, 2025, and set a record with over 60 million views in three days thesun.co.uk+4yahoo.com+4lofficielusa.com+4concurate.com+4latimes.com+4chantellemarcelle.com+4asset-sherlockbot.adobe.comthetimes.co.uken.wikipedia.org+2en.wikipedia.org+2en.wikipedia.org+2. This revival has re‑energized interest in Squid Game costumes for conventions, Halloween, cosplay and social media.
Consumer demand and fashion crossover
Sales of green tracksuits and Vans slip‑ons originally spiked by 7 800% in 2021 asset-sherlockbot.adobe.com+3chantellemarcelle.com+3theguardian.com+3. In 2025, global brands like Puma collaborated directly with Netflix, launching tracksuits (£140) and themed trainers (£80) tied to the show thesun.co.uk. The crossover of costume into sports fashion underscores its mainstream impact.
Cultural symbolism
Academics note that Squid Game costumes reinforce the show’s social commentary, with the green tracksuit representing economic desperation and the pink mask signifying faceless authority marineseo.com+2www4.acenet.edu+2latimes.com+2yahoo.com+4asset-sherlockbot.adobe.com+4thetimes.co.uk+4.
Practical Tips for Choosing or Creating Your Costume
Authenticity vs comfort
Opt for official Netflix‑licensed or Puma‑collaboration gear to get proper numbers, fabrics, and zippers.
Choose cosplay versions in breathable polyester blends if you’ll be wearing it for hours.
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DIY route
Start with a plain green tracksuit and add white fabric tape for stripes, spray‑paint cotton for the number, and craft foam or papier‑mâché for circle/triangle/square masks—cut eye holes and affix elastic straps for comfort.
Mask safety and field of vision
Ensure eye holes are large enough for clear peripheral vision, and add small side-view openings if attending crowded events.
Legal and copyright awareness
Maintain originality to avoid infringement. When in public spaces, especially for events with rights enforcement, avoid using the Netflix logo or exact replica of proprietary gear.
Style enhancements
Pair your tracksuit with white slip-on sneakers (à la 7 800% sales surge theguardian.com+2chantellemarcelle.com+2en.wikipedia.org+2). Accessorize with themed props like dalgona candy replicas or toy guard walkie‑talkies. Make sure props comply with venue or travel regulations.
Real‑Life Examples (2025)
Conventions: Cosplayers frequently replicate contestant numbers from personal favorite players—some even modify masks to represent Season 3 guard roles.
Brand collab gear: Celebrated last year, the Puma collaboration tracksuit is notable for integrating Red Light/Green Light game motifs into fabric prints concurate.com+3researchgate.net+3en.wikipedia.org+3.
Viral TikTok showcasing: Contestants wearing DIY outfits participate in Dalgona‑style candy carving challenges during festive content, leveraging the show’s nostalgic childhood games.
Social trends: According to niche forums like Reddit, community interest is pacing depending on Season 3 momentum. One fan noted “it’s still well known… currently it’s on a die‑down… hoping season 3 picks up the hype again” reddit.com.
Recent Trends in 2025
Tracksuit fashion in mainstream
Fashion runways and sportswear lines continue embracing the green tracksuit look. AceNet and Adobe‑analyst sources have confirmed the trend’s staying power en.wikipedia.org+3asset-sherlockbot.adobe.com+3theguardian.com+3.
Licensed merch boosts
Netflix and brands like Puma now routinely release collectible costume sets tied to upcoming seasons.
Cosplay innovation
DIY mask lighting (tiny LEDs) and augmented reality filters overlaying guard designs in social media streams help fans stand out.
FAQs
What makes a squid game costume accurate?
Accuracy depends on correct shade of green (typically hex #006400), white stripe placement, contestant number fonts, and, for guards, exact masks with shapes and visibility. Official licensed costumes are easiest for faithful replication.
Can I legally sell DIY squid game costumes?
DIY costumes for personal use are fine. Selling them becomes trademark/copyright sensitive if packaging mimics Netflix branding. Avoid using protected logos or claiming affiliation with the official show.
Is the squid game costume still popular for Halloween 2025?
Yes—Season 3’s release on June 27 2025 reignited interest. Though initial Halloween spikes leveled off, costume demand resurged mid‑2025 reddit.com+1thesun.co.uk+1thetimes.co.uk.
How do I breathe comfortably in a full guard mask?
Drill additional small holes near mouth/lower mask for ventilation. Use breathable foam backing for airflow and comfort, especially in warm climates or indoor events.
What footwear matches the costume?
White slip‑ons best match the contestants’ look (which saw a 7 800% sales jump theguardian.com+2chantellemarcelle.com+2en.wikipedia.org+2). The Puma collab also introduced guard‑style trainers (about £80 each) that complement the pink jumpsuit thesun.co.uk+1thetimes.co.uk+1.
Final Thoughts
In 2025, Squid Game costumes continue to resonate across fandom, fashion, and social media. Whether you’re cosplaying at a convention, celebrating Halloween, or embracing edgy athleisure, the green tracksuit and pink guard uniforms offer impactful, instantly recognizable style. Choose authenticity, prioritize comfort, and enjoy the cultural resonance of one of Netflix’s most iconic visual legacies.
Further reading you might enjoy:
Halloween Sweets 2025 Trends & Tips – “Halloween sweets 2025 trends & tips”
Moccasin Slippers Guide 2025 – “Moccasin slippers guide 2025”
Cotton Buds Guide 2025 – “Cotton buds guide 2025”
Mark Goldbridge – from Cambridge Journal
Diego Leon – from Cambridge Journal
Danielle Collins – from Cambridge Journal
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