I’m a celeb – the reality juggernaut that brings jungle trials, celebrity meltdowns, and laugh-out-loud moments – is once again capturing the hearts and screens of the UK. With its latest series reigniting fan frenzy across YouTube, Google, Quora, X (formerly Twitter), and Meta platforms, this beloved ITV show is dominating conversations everywhere. Whether it’s the gritty Bushtucker trials, shocking eliminations, or the unpredictable celeb dynamics, this year’s edition is a rollercoaster of drama, humour, and raw emotion. But beyond the TV screen, what exactly are fans searching for, questioning, and sharing? Let’s dive into the digital jungle.

Most Googled about I’m a celeb

Each year, as the show kicks off, Google is flooded with a wave of curiosity. From simple queries about the cast to deep dives into behind-the-scenes secrets, here are the most popular topics UK audiences have been googling lately:

Who is in I’m a celeb 2025?
One of the top spikes in Google Trends has been around the cast list. This year’s mix is as eclectic as ever – from TikTok sensations and daytime presenters to former football legends and soap stars. Audiences are particularly fascinated with the inclusion of younger influencers, a strategic move to pull in Gen Z viewership.

Where is I’m a celeb filmed now?
While the show returned to the Australian jungle in recent seasons after its COVID-era detour to Wales, there’s renewed interest in its actual filming location. Many searches relate to how production deals with the tropical climate and wildlife hazards, with fans eager to understand just how real those spiders and snakes really are.

How much are I’m a celeb contestants paid?
Salary speculation is another major driver of search traffic. Fans have been shocked to learn the vast pay gap among contestants, with some celebrities reportedly earning six figures while others settle for far less. Discussions around whether reality TV fees should be disclosed have popped up across news outlets and social feeds.

What do they eat in I’m a celeb?
Viewers love the grimace-worthy food challenges, but they’re also genuinely curious about the day-to-day diets of the celebs. Are they really living on rice and beans? Google data suggests a big interest in survival diets, jungle nutrition, and how much weight participants typically lose.

Who will win I’m a celeb?
Betting odds and fan predictions are already swirling. While it’s still early in the series, search traffic indicates early favourites emerging, mostly based on relatability, humour, and bravery in the trials.

YouTube searches and trending clips

Over on YouTube, short clips and compilations are racking up millions of views. Audiences are particularly engaged with:

Celebrity breakdowns
Searches like “I’m a celeb crying moment 2025” and “celeb walks out of I’m a celeb” are drawing massive views. Viewers seem drawn to emotional authenticity, especially from unexpected celebs who are usually seen as tough or reserved.

Bushtucker trial highlights
Nothing screams viral like a good jungle challenge. Recent clips titled “Most disgusting Bushtucker trial ever” and “Celebs gagging in food challenge” are trending in the UK’s YouTube top searches. Fans love to rewatch these gruesome yet hilarious moments, especially when paired with dramatic music and editing.

Campfire conversations
Away from the trials, YouTube audiences are increasingly drawn to the heart-to-heart moments between contestants. Clips tagged as “celeb talks mental health in jungle” or “emotional campfire chat” are seeing a rise, highlighting how viewers are craving realness amidst the chaos.

Quora discussions and curiosities

Quora offers a deeper dive into the questions that fans are asking, especially the ones they may not feel like googling outright. Here’s what’s trending:

Do celebrities really sleep outside?
There’s a lot of debate about how real the setup is. Fans want to know: are the hammocks comfortable? Do bugs crawl on them at night? Are the cameras running 24/7 or are there breaks in filming?

Is I’m a celeb scripted?
Quora users regularly question the authenticity of the show. While ITV insists the drama is organic, some viewers speculate that certain scenes or storylines are subtly steered by producers.

How do celebs prepare for the jungle?
This question gets into the physical and mental prep required. Quora responses from former crew members suggest some celebs undergo media training, dietary changes, and even hypnosis to tackle fears like claustrophobia and insect phobia.

What happens after they leave the jungle?
Curious fans ask about post-show fame, rehab rumours, and the whirlwind media circuit. With some celebs experiencing huge brand deals and others fading back into obscurity, it’s a hot topic of conversation.

What’s trending on X

On X, real-time reactions and meme culture drive the conversation. Here are the current trends taking over the UK’s trending tab:

#AntAndDecUnfiltered
This hashtag is surging thanks to fans loving the unfiltered, cheeky commentary from the hosting duo. Clips of their savage digs and hilarious banter are circulating widely, with fans dubbing them the “real stars” of the show.

#JungleJustice
This fan-created movement is calling out perceived unfairness in voting or treatment among contestants. It’s especially relevant in episodes where strong contenders are voted out early, sparking theories about favouritism or edit bias.

#CampCrush
A new trend, this hashtag is filled with fans swooning over certain contestants. This year’s jungle has sparked some real fan-girl moments, especially over a certain soap actor who’s been dubbed the “jungle heartthrob.”

#TrialTuesday
Themed hashtags like this are creating fan anticipation for mid-week trial episodes. Memes, gifs, and reaction threads flood the feed every Tuesday evening as viewers live-post their thoughts and bets on who will crumble or conquer.

Meta’s viral moments and influencer buzz

Over on Instagram and Facebook, polished content, Reels, and celebrity reposts keep the fanbase engaged beyond the TV screen.

Behind-the-scenes stories
ITV’s official Meta accounts are leveraging Stories to show behind-the-scenes action – from makeup tents to producer walkie-talkie chatter. This “extra layer” of access is highly engaging, especially among younger viewers on Instagram.

Influencer takes and breakdowns
Former contestants, lifestyle influencers, and pop culture commentators are racking up thousands of views by analysing each episode. Popular Reel formats include “3 things you missed last night on I’m a celeb” or “Why this contestant is lowkey winning.”

Meme accounts on fire
Fan-run meme pages are exploding with content. From animal reaction memes to parody voiceovers, this satirical side of the fandom brings a level of humour that keeps users coming back between episodes.

The new age of casting

This year’s casting reflects a noticeable shift. Gone are the days when the lineup was purely made of C-list actors and forgotten singers. Now, there’s a blend of:

TikTokers and YouTubers, who bring pre-built fan bases

Activists and thought leaders, offering emotional depth and fresh perspectives

International stars, increasing global appeal

This mix has fuelled debate online. Some traditional fans miss the older format, while others embrace the evolution. Either way, it’s generating conversation, clicks, and loads of searches.

Emotional storytelling takes centre stage

ITV appears to be doubling down on emotional resonance this season. Story arcs are clearly being shaped around vulnerability, reconciliation, and personal growth. Celebs are sharing personal anecdotes about addiction, grief, and trauma – and viewers are responding with empathy and loyalty.

This pivot reflects a broader trend in UK reality TV, where authentic emotional journeys often get more traction than staged drama. Emotional soundtracks, cinematic edits, and raw dialogue are now integral to I’m a celeb’s formula for success.

The sustainability shift

Behind the scenes, ITV is trying to polish the show’s environmental image. From cutting down plastic use in trials to partnering with conservation groups in Australia, they’re making eco-conscious tweaks.

This trend has resonated especially well on Meta, where green-living groups have praised the show’s direction. Searches like “is I’m a celeb eco-friendly” have seen a small but notable rise on Google, suggesting a growing audience concern around the ethics of production.

Celebrity comebacks and career revivals

The jungle has always been a platform for reinvention. This season is no exception, with at least two contestants already being tipped for panel show gigs, podcast launches, and reality spin-offs.

One YouTube clip titled “How the jungle saved my career” featuring a past winner is seeing a second wave of views. Career comebacks are a major appeal of the series, and fans love tracking the “before and after” stories.

Fan power and voting influence

Public votes have always shaped the outcome, but this year, fan communities are actively campaigning. Reddit threads, X polls, and Instagram stories are all being used to rally support or sabotage rivals.

Interestingly, fan power has shifted slightly to younger audiences this season, with TikTok-led campaigns influencing who stays and who faces the trials. This signals a generational shift in how influence is wielded in reality TV.

Digital engagement changing the game

From interactive polls on Meta to exclusive YouTube snippets, digital content is now a core part of the I’m a celeb experience. ITV’s app also plays a significant role, offering:

Exclusive unseen footage

Voting features

Celeb confessionals

This multi-platform approach ensures that fans are immersed far beyond the evening broadcasts. It also helps keep the show relevant in an age of fragmented attention spans.

Final thoughts

I’m a celeb continues to evolve while holding tight to the elements that first made it a British institution. The blend of jungle absurdity, genuine vulnerability, and cross-platform storytelling is proving more compelling than ever. With new talent entering the jungle and digital trends fuelling fresh narratives, it’s clear this reality staple still has plenty of life left in it. Whether you’re tuning in for the bugs, the banter, or the breakdowns, one thing’s for certain – it’s not just a show anymore; it’s a cultural phenomenon that lives across every screen.

FAQs

Who are the confirmed contestants for I’m A Celebrity Australia 2025?

The 2025 season features a diverse lineup of 13 celebrities from various backgrounds. Notable participants include Matty ‘J’ Johnson, former Bachelor star; Reggie Bird, Big Brother winner; Sam Thaiday, retired rugby league player; Shayna Jack, Olympic swimmer; and Sigrid Thornton, esteemed actress known for “SeaChange” and “Wentworth” . Other contestants are comedian Dave Hughes, AFL player Zach Tuohy, and reality TV personality Tina Provis.

Where is I’m A Celebrity Australia 2025 filmed?

The show returns to its traditional location at the edge of Kruger National Park in South Africa. This setting has been the primary filming site since 2015, offering a challenging environment for the celebrities . The South African jungle provides the perfect backdrop for the show’s adventurous trials and tasks.

When did I’m A Celebrity Australia 2025 premiere?

The 2025 season premiered on Sunday, January 19, at 7:00 PM AEDT on Channel 10. Hosts Robert Irwin and Julia Morris returned to lead the series, bringing their unique charm and humor to the jungle adventures . The show continues to air on Channel 10 and is available for streaming on 10Play.

Who are the hosts of I’m A Celebrity Australia 2025?

Robert Irwin and Julia Morris co-host the 2025 season. Robert Irwin, son of the late Steve Irwin, brings his wildlife expertise and enthusiasm to the show, while Julia Morris adds her comedic flair. Together, they guide the celebrities through the series’ challenges and provide entertaining commentary .

What are the latest trends and highlights from I’m A Celebrity Australia 2025?

The 2025 season has garnered significant attention on social media platforms, especially X (formerly Twitter), with fans discussing the contestants’ performances and in-camp dynamics. Notably, Harrison Reid’s participation has been a hot topic, given his background as a Bondi Rescue lifeguard and his efforts to raise awareness for the Live Learn Survive charity . Additionally, the show’s challenges and humorous moments continue to engage audiences, making it a trending topic in entertainment circles.

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