We are thrilled to welcome Leeds-based company director and owner of the website Slotshawk.com, Iain Fenton. To give you some background information, Slots Hawk is a casino affiliate website that recommends a variety of slots and casinos to players, ensuring that all players get to enjoy a safe and enjoyable gaming experience. The site has been operating since 2020 and has since become one of the most used casino affiliate sites in the UK associated within the online slots gambling niche.
Hello Iain, thanks a lot for taking time out of your schedule to talk to us. Could you tell us why Slotshawk decided to have its home in Leeds?
So Slotshawk is an online affiliate platform so its home is on the internet rather than specifically in Leeds. However, the company itself is based in Leeds because it is where I live! Slotshawk is a part of Green Touch SEO Ltd which has been registered at Company House since 2019.
What does Slotshawk do?
Slotshawk is first and foremost an information website which provides casino gamers a variety of important information when it comes to online gambling. As we cater primarily to a British audience, we adhere to all of the laws of the land when it comes to promoting and advertising online casinos and games. This means only showcasing the ones licensed by the United Kingdom Gambling Commission (UKGC). We provide UK casino gamers with expert advice on where they can find the best slots to play as well as where they can use the best value for money welcome bonuses. This means that our readers are armed with as much knowledge as possible so that they can have the best possible experience online.
How many staff does Slotshawk employ?
Slotshawk employs four full time staff including myself. We also use freelance workers for some aspects of the website too. All of our staff have been in and around the iGaming scene for many years now. Some of us previously worked for the likes of Betfred and Bet365 and we are all trained writers and casino players ourselves – and for these reasons we are considered experts in our field. Our staff live around the UK but have also lived in the main iGaming hubs of Gibraltar as well as Malta – both beautiful countries by the way.
How does your business work? How does it make money?
So, Slotshawk makes money from the casino sites that we work with and promote on our site. If any of our readers decide they would like to sign up to and play at an online casino recommended by us, the casino they sign up to will pay us a fee. It is pretty simple stuff and we are incentivised to only promote the best and safest casinos so that players are more likely to sign up to them. We work with the different casinos as well as with different slot game providers. Working with the game providers gives us the opportunity to get inside information on different slots as well as early announcements on new games. We also have news writers at Slotshawk too but luckily all of our full-time staff come from journalism/writing backgrounds so we manage to cover the vast majority of iGaming and slots related news.
Is the industry a competitive one?
The industry is extremely competitive and it gets more and more so with each passing year. When Slotshawk went live at the backend of 2020, the industry was competitive but nothing like it is now. There are plenty of affiliate websites competing against each other, but this is not necessarily a bad thing. The competition encourages each of us to become better and better, which is only a good thing for slots players looking for the best and most up-to-date information.
Some of our main competitors include the likes of CasinoHawks, Bigwinboard and Fruity Slots. They are all fantastic sites in their own right, but at Slotshawk we try to offer more to British players in particular.
Would you recommend the city of Leeds to other businesses?
Absolutely, Leeds is a great city with everything you could possibly want.